Manual Email Vs. Email Marketing Tool: Which One is Best?

TL;DR If you ask ten small business owners how they send marketing emails, you will hear ten different answers. Some swear by Gmail. Some copy paste lists into Outlook. Some pay for email tools and barely use half the features. Some tried tools once, got overwhelmed, and went back to manual sending. This confusion is […]

Email Marketing for Startups: How to Write Emails That Actually Convert 

Let’s be honest, most startup emails look the same. A catchy subject line, a button that says “Get Started,” and a paragraph trying to sound confident. But here’s the truth: what works for enterprises doesn’t work for startups(most of the time). Startups have a very difference audience and a story to tell. Your customers don’t […]

A Digital/Branding Agency’s Guide to Email Marketing 

Let’s be honest, every digital and branding agency knows email marketing works, yet very few get it right.   You can have the best campaign, tool, and design with perfect copy, but if you are running an agency, you cannot go by the regular playbook.  It’s because you are not running a single brand; you are […]

Email Marketing Guide

Email marketing is not “dead”, far from it.   But the rules have changed:  With every business focusing on email marketing, now the user’s inboxes are saturated, privacy norms are changing, and user expectations are rising too.   So, to win now, you must think of email as a dynamic and adaptive dialogue and not just as […]